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How to Make Sure Your Online Marketing Business Survives the Google Panda Update

liza shaw

Google has the best of motives with its Panda update. The objective of this update is to help remove the spammy content that has begun to infiltrate peoples' search engine results. You know how sometimes you try to find information and find the same terribly written article through seven different sites? The objective of Google Panda is to end that. It merely wants to help people get good and appropriate search results and not merely be met with spam that is designed to game a system and to increase ad revenue. 

Yes, this is nice in theory, but as an Internet Marketer it is natural to worry about all of the big changes that are going on in the market as a result of it. Places like HubPages and Ezine Articles have been hit especially hard, which might have been where lots of your website traffic was originating from. Naturally this doesn't imply that you are on the way to failing. Not only is that not true but the opposite is true: now your site traffic will be incredibly targeted and more interested in purchasing what you have to sell to them. Naturally, for this to happen you should be able to work with the system.
So how would you accomplish this?
Quit keyword stuffing your site content. Focusing on a couple of keywords or phrases is good but stuffing them in where they don't belong isn't good. This is one of the more important rules in articles writing--especially now. Google's crawlers are more clever now than they have ever been before. These spiders will know when a keyword is used in a natural way and when it is being stuffed. 
Update your web site frequently. Posting content is an excellent way to do this. Frequent blog updates is yet another way to get it done. It is even possible to do this through the constant sprucing up of your web site content. You can select any method you want but do it regularly so that Google will keep revisiting your site. Google (notably since the Panda update) values websites that are active. The longer you go between revisions, the lower you're going to be in the listings.
Your site content should be completely unique. You shouldn't settle for reformed PLR articles. You should not use something you got from an open source article repository. Even if the content just seems duplicated you could end up seriously punished by the Google Panda update. Posting content that's not unique is a fantastic way to make certain that your website is dismissed by all of Google's bots and spiders. That will never be healthy for your bottom line, will it?
Work as hard as you possibly can to give and earn good quality links both outwardly and inwardly. You must actually earn your links from websites that have good reputations. Directories and traffic funnels aren't going to help you seem very popular to Google any longer. Google would like to be sure that your link is genuine so they also crawl the source. So earn those inbound links!
If you would like your business and your web site to be more Panda compliant there are plenty of things you could do. Sound judgment is the basis for a lot of them. Think about what you are trying to find when you do a search and ensure you do the same with your web site. Whenever you do this, you  have nothing  to  worry  about.
Do you find your efforts usually fall short with Panda Update? Or, perhaps you are scared to succeed? Lots of people are, you know. Google Panda Update is just one powerful piece of information that is clear and easy.

Article by:liza shaw
Article posted: 2012-06-17 09:29:30